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Home > All Categories > General Knowledge > Wonderful logos & The Logic behind them
Question Title Wonderful logos & The Logic behind them

I am not sure how many of you have noticed a hidden symbol in the Federal Express logo

FedEx Logo

Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

SUN Microsystems Logo

The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.

AppleCurry Logo

The above logo is for an editing studio. I like the way the logo (apple shaped) attempts to convey what they do.

Readers Digest Logos

The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.

Rachel Hair Stylist Logo

I liked this logo of a hair stylist for the cheeky humour it brings to the (dressing) table.

Cluenatic Logo

This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.

Eight Logo

This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.

Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.

Eighty 20 Logo

People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary. Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary.

IBM Logo

This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions.

Amazon Logo

You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.

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User Comment bal73prasad@yahoo.com on Fri, Dec 22nd, 2006 at 3:09 PM
very interesting!
User Comment archana2223@gmail.com on Fri, Jun 8th, 2007 at 12:57 AM
Thanx, for sharing it with us. Really gr8 article for new bie.
User Comment vijayanand_hottie@yahoo.co.in on Tue, Jul 17th, 2007 at 6:21 AM
It it quite interesting to view the site which has lot of information what we needed.
User Comment kbjagadeesh@gmail.com on Thu, Aug 2nd, 2007 at 12:46 PM
Very good, it would have been still better if you people have added more. :)
User Comment sumitha.subbaiah@gmail.com on Thu, Sep 6th, 2007 at 10:51 PM
Really amazing and interesting.
User Comment nawaz_moon@hotmail.com on Sun, Sep 9th, 2007 at 6:50 AM
really intersting
User Comment sasyoyo@yahoo.com on Tue, Sep 18th, 2007 at 12:42 PM
yeah a very good article .
User Comment ishqmd@gmail.com on Fri, Sep 21st, 2007 at 3:48 AM
Excellent... Very good Observations. Thanx to sharing the beautiful article. Keep going :)
User Comment santhanam_sampath@yahoo.com on Sat, Oct 6th, 2007 at 5:31 AM
Very interesting Keep going more.
User Comment hemalathanagan@yahoo.co.in on Mon, Oct 15th, 2007 at 5:43 AM
yes, its good and interesting
User Comment ramane14@yahoo.co.in on Mon, Nov 26th, 2007 at 3:57 AM
This is what I expected for a long time. Good and interesting information kiosk.
User Comment suvarnakrishna_mba123@yahoo.co.in on Thu, Dec 6th, 2007 at 12:53 AM
It is really awesome, the deep sight of the company and their visions and the missions and lastly I must say that knowledgebase-script is forwarding lots of information to the learners. Makes people to share the information.
User Comment senthilnathan.mech@yahoo.com on Thu, Dec 20th, 2007 at 4:42 AM
The logos are super and excellent. Give some more logos. It will be useful to us.
User Comment sharan_leo@rediffmail.com on Tue, Dec 25th, 2007 at 9:37 AM
Yes! Really its mind blowing. Amazing! I will share it with my friends.
User Comment bhatiagal@hotmail.com on Fri, Jan 25th, 2008 at 1:00 PM
It was really interesting as we do not tend to notice so much out of a logo but still more logos could have been placed.
User Comment deepika_varma2005@yahoo.co.in on Tue, Jan 29th, 2008 at 4:22 AM
That is really good. I never thought of such things.
User Comment nitin17nov@gmail.com on Mon, Jan 28th, 2008 at 1:41 AM
really its very intresting
User Comment collin@etnuvo.com on Mon, Feb 4th, 2008 at 12:49 PM
I apologize if I'm being repeating conversation, but the IBM logo shown here was created by the father of the modern day branding campaign, Paul Rand.
User Comment rajeevs.shrivastava@gmail.com on Wed, Feb 13th, 2008 at 9:51 AM
really amazing.
User Comment jas_jmj@yahoo.com on Mon, Feb 11th, 2008 at 4:39 AM
It was really interesting to know about the meaning behind each logo :)
User Comment lilj_11@live.com on Mon, Mar 3rd, 2008 at 4:23 AM
My mom always says that best things in the world are free of charge! I think that is true. Your website is best of best.
User Comment dvgtsr01@yahoo.co.id on Mon, Mar 3rd, 2008 at 1:35 AM
What a nice articles about logos. I Love IBM Logo very much as first I've seen it in IBM Indonesia Office in Jakarta. Nice!
User Comment sallamdas@rediffmail.com on Fri, Mar 7th, 2008 at 7:24 AM
This is GK abstract and very tempting to do something meaningful.
User Comment monika71285@gmail.com on Thu, Mar 6th, 2008 at 1:24 PM
Oh my god! Thats really superb man. I really like it and hope to see more of them.
User Comment shiham.sam@gmail.com on Tue, Apr 15th, 2008 at 12:38 AM
Very interesting. There should be other logos as well.
User Comment itsasifraza@hotmail.com on Tue, Apr 15th, 2008 at 3:15 AM
Amazing art work
User Comment njende88@gmail.com on Thu, Apr 17th, 2008 at 9:25 AM
Wow! I've learnt a lot. This is very interesting.
User Comment deema_ash@yahoo.com on Mon, Apr 21st, 2008 at 10:08 AM
I loved the logos. We need more of them. It's very helpful.
User Comment pahul_tiwari@yahoo.co.in on Sat, Apr 26th, 2008 at 1:38 PM
I could never imagine the logic behind these logos. Thanks for sharing. Keep going.
User Comment kgoutham1989@gmail.com on Thu, May 1st, 2008 at 9:35 AM
Excellent! We want more logos please.
User Comment akila1985213@gmail.com on Thu, May 22nd, 2008 at 1:00 PM
This stuff is amazing. Keep it up.
User Comment praveenmssg2u@gmail.com on Mon, Jun 2nd, 2008 at 3:02 AM
The articles and the contents are very helpful & useful for all. Thanks to the creator :)
User Comment beenuraj2001@yahoo.com on Thu, Jan 1st, 2009 at 12:22 PM
It made the sleepy brain to think
User Comment sj_24@rediffmail.com on Thu, Feb 5th, 2009 at 12:55 AM
Its very interesting and good creativity.
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