Wonderful logos & The Logic behind them

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Wonderful logos & The Logic behind them

I am not sure how many of you have noticed a hidden symbol in the Federal Express logo

FedEx Logo

Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

SUN Microsystems Logo

The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.

AppleCurry Logo

The above logo is for an editing studio. I like the way the logo (apple shaped) attempts to convey what they do.

Readers Digest Logos

The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.

Rachel Hair Stylist Logo

I liked this logo of a hair stylist for the cheeky humour it brings to the (dressing) table.

Cluenatic Logo

This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.

Eight Logo

This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.

Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.

Eighty 20 Logo

People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary. Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary.

IBM Logo

This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions.

Amazon Logo

You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.

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User Comments

bal73prasad@yahoo.com on Fri, Dec 22nd, 2006 at 3:09 PM

very interesting!

archana2223@gmail.com on Fri, Jun 8th, 2007 at 12:57 AM

Thanx, for sharing it with us. Really gr8 article for new bie.

vijayanand_hottie@yahoo.co.in on Tue, Jul 17th, 2007 at 6:21 AM

It it quite interesting to view the site which has lot of information what we needed.

kbjagadeesh@gmail.com on Thu, Aug 2nd, 2007 at 12:46 PM

Very good, it would have been still better if you people have added more. :)

sumitha.subbaiah@gmail.com on Thu, Sep 6th, 2007 at 10:51 PM

Really amazing and interesting.

nawaz_moon@hotmail.com on Sun, Sep 9th, 2007 at 6:50 AM

really intersting

sasyoyo@yahoo.com on Tue, Sep 18th, 2007 at 12:42 PM

yeah a very good article .

ishqmd@gmail.com on Fri, Sep 21st, 2007 at 3:48 AM

Excellent... Very good Observations. Thanx to sharing the beautiful article. Keep going :)

santhanam_sampath@yahoo.com on Sat, Oct 6th, 2007 at 5:31 AM

Very interesting Keep going more.

hemalathanagan@yahoo.co.in on Mon, Oct 15th, 2007 at 5:43 AM

yes, its good and interesting

ramane14@yahoo.co.in on Mon, Nov 26th, 2007 at 3:57 AM

This is what I expected for a long time. Good and interesting information kiosk.

suvarnakrishna_mba123@yahoo.co.in on Thu, Dec 6th, 2007 at 12:53 AM

It is really awesome, the deep sight of the company and their visions and the missions and lastly I must say that knowledgebase-script is forwarding lots of information to the learners. Makes people to share the information.

senthilnathan.mech@yahoo.com on Thu, Dec 20th, 2007 at 4:42 AM

The logos are super and excellent. Give some more logos. It will be useful to us.

sharan_leo@rediffmail.com on Tue, Dec 25th, 2007 at 9:37 AM

Yes! Really its mind blowing. Amazing! I will share it with my friends.

bhatiagal@hotmail.com on Fri, Jan 25th, 2008 at 1:00 PM

It was really interesting as we do not tend to notice so much out of a logo but still more logos could have been placed.

deepika_varma2005@yahoo.co.in on Tue, Jan 29th, 2008 at 4:22 AM

That is really good. I never thought of such things.

nitin17nov@gmail.com on Mon, Jan 28th, 2008 at 1:41 AM

really its very intresting

collin@etnuvo.com on Mon, Feb 4th, 2008 at 12:49 PM

I apologize if I'm being repeating conversation, but the IBM logo shown here was created by the father of the modern day branding campaign, Paul Rand.

rajeevs.shrivastava@gmail.com on Wed, Feb 13th, 2008 at 9:51 AM

really amazing.

jas_jmj@yahoo.com on Mon, Feb 11th, 2008 at 4:39 AM

It was really interesting to know about the meaning behind each logo :)

lilj_11@live.com on Mon, Mar 3rd, 2008 at 4:23 AM

My mom always says that best things in the world are free of charge! I think that is true. Your website is best of best.

dvgtsr01@yahoo.co.id on Mon, Mar 3rd, 2008 at 1:35 AM

What a nice articles about logos. I Love IBM Logo very much as first I've seen it in IBM Indonesia Office in Jakarta. Nice!

sallamdas@rediffmail.com on Fri, Mar 7th, 2008 at 7:24 AM

This is GK abstract and very tempting to do something meaningful.

monika71285@gmail.com on Thu, Mar 6th, 2008 at 1:24 PM

Oh my god! Thats really superb man. I really like it and hope to see more of them.